Thursday, February 10, 2011

Beer Market

Beer Market: Where you bid for your brew

Beer Market
Beer MarketThe 
 
Drinking in Singapore is an expensive exercise.

Everywhere else in Asia, a cold brew can be bought for as little as $1 ($1.28). But not so in Singapore where a single beer can set you back $20 at certain upscale bars.

Enter Beer Market with its welcome "buy low, drink high" mantra.

Beer Market
 
A popular beer did once reach S$100, but most of the time this method creates cheaper drinks.
 
Using the concept of the stock market to price its brews, punters consult the LCD screens displaying various beers alongside listed prices, volumes, changes and week highs -- similar to what you find on a stock market screen -- and watch as beer prices rise and fall according to supply and demand.

Prices are updated every half an hour and hopefully the beer selected does not get too popular before the order is registered.

This is possibly the only place in Singapore where one prays for a market crash.  
While prices can start as low as S$7, expect to pay between S$12 and S$14 for a Stella Artois beer. Do keep an eye out though as there has been an instance where a beer shot up beyond the S$100 mark.

Beer Market
 
Don't wait too long to bid on that pint as it may cost you.
 
For the trading fanatics expecting a "Boiler Room" scenario, don't. Beers cannot be re-sold to another drinker in the hope of turning a profit.

Just head down with the sole purpose of buying a beer for less than you would next door.

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