damn, they almost ruined that song for me. that was a close one.
Thursday, April 14, 2011
Coor's Light - Search for the Coldest
Article from Popsop
Coors Light® has launched a national competition for the Coldest MC in America. ‘Search for the Coldest’ gives the next generation of MCs a once-in-a-lifetime opportunity to showcase their skills online, in the studio, and before large crowds.
Aspiring MCs can upload their best original track to www.searchforthecoldest.com by May 1 to join the online campaign where fans will vote their favorites into a semifinal round. The top winners from four geographic regions (North, South, Midwest and West) will open for N.E.R.D. and Pac Div during the ‘Search for the Coldest’ tour in Atlanta, New York City and Baltimore. Tickets will not be sold for these events but consumers can win tickets through radio and on-premise promotions.
Grammy-award winning producer and songwriter Bryan-Michael Cox, and DJ Khaled, producer, radio personality and founder of We the Best Music Group, will join Pac Div to judge contestants leading up to the final round. In addition to earning the title of ‘Coldest MC 2011,’ the winner will open for N.E.R.D. and Pac Div on July 2 at the Coors Light event during the ESSENCE Music Festival weekend, in New Orleans.
Universal Music Group (UMG), the world’s leading music company, partnered with Coors Light on the ‘Search for the Coldest’ program to provide this opportunity with artists N.E.R.D. and Pac Div. UMG is also providing the winner with $10,000 of studio time to record a new track.
Coors Light fans who aren’t MCs can also take part in ‘Search for the Coldest’ through a fan appreciation sweepstakes. Music lovers who vote for their favorite performers online at www.searchforthecoldest.com may enter to win more than $50,000 in prizes. Daily prize giveaways include Universal Music Group music downloads for exclusive tracks, T-shirts, MP3 players, headphones. Five lucky voters will receive airfare and hotel accommodations for two to the 2011 ESSENCE Music Festival, July 1-3, in New Orleans.
Coors Light® has launched a national competition for the Coldest MC in America. ‘Search for the Coldest’ gives the next generation of MCs a once-in-a-lifetime opportunity to showcase their skills online, in the studio, and before large crowds.
Aspiring MCs can upload their best original track to www.searchforthecoldest.com by May 1 to join the online campaign where fans will vote their favorites into a semifinal round. The top winners from four geographic regions (North, South, Midwest and West) will open for N.E.R.D. and Pac Div during the ‘Search for the Coldest’ tour in Atlanta, New York City and Baltimore. Tickets will not be sold for these events but consumers can win tickets through radio and on-premise promotions.
Grammy-award winning producer and songwriter Bryan-Michael Cox, and DJ Khaled, producer, radio personality and founder of We the Best Music Group, will join Pac Div to judge contestants leading up to the final round. In addition to earning the title of ‘Coldest MC 2011,’ the winner will open for N.E.R.D. and Pac Div on July 2 at the Coors Light event during the ESSENCE Music Festival weekend, in New Orleans.
Universal Music Group (UMG), the world’s leading music company, partnered with Coors Light on the ‘Search for the Coldest’ program to provide this opportunity with artists N.E.R.D. and Pac Div. UMG is also providing the winner with $10,000 of studio time to record a new track.
Coors Light fans who aren’t MCs can also take part in ‘Search for the Coldest’ through a fan appreciation sweepstakes. Music lovers who vote for their favorite performers online at www.searchforthecoldest.com may enter to win more than $50,000 in prizes. Daily prize giveaways include Universal Music Group music downloads for exclusive tracks, T-shirts, MP3 players, headphones. Five lucky voters will receive airfare and hotel accommodations for two to the 2011 ESSENCE Music Festival, July 1-3, in New Orleans.
Beck's Art Crawl - 25th Anniversary
Article from Popsop
"Celebrating the 25th anniversary of its ongoing Art Labels campaign, Beck’s is presenting the best graphics which appeared on its limited edition bottles over the past two and a half decades. The exhibit dubbed ‘Beck’s Art Crawl’ and is rolling out at eight pubs across East London from April 11 through April 28, unveiling the archive of bespoke label artworks by celebrated international artists including Tracey Emin, Jeff Koons, Bruce McLean, Richard Long, Tim Head, Tony Oursler, Tim Noble & Sue Webster and Roderick Buchanan."
"The brand also invites its fans to join the celebration in two ways—by dropping in on the participating pubs or creating their own imagery. They can visit the venues, where the graphics are on display (each of the pubs features one art label), and win limited edition prints by iconic artists as well as one of 150 bottles of Beck’s beer. In addition to this, beer fans who check-in to these locations via Facebook will be able to listen to exclusive new audio interviews with the artist, who created the labels."
"Beck’s thinks about the future as well, and is viewing to expand its collection of art visuals. The brand is inviting aspiring students from the UK’s leading art colleges to come up with their own unconventional designs for a new Beck’s Art Label. If their creations will be really worth it, the young artists will have them painted on Saturday, April 16. They can submit their works to the the Beck’s Vier Facebook page, and in a few days the contestants will be shortlisted by the brand to only six—the winning designs will be taken to a wall on Great Eastern Street, Shoreditch, by leading art collective End of the Line during the Art Crawl LIVE event.
In addition to this, Beck’s is also inviting photographers to register as groups of 2-4 members and participate in the Shoot Experience event on April 16 by creating their own labels inspired by the labels’ graphics and the streets of London, In the end of the day, the stills will be judged, and each member of the winning team will receive a limited edition print of the Art Label artwork of their choice plus a limited edition print of Douglas Gordon‘s Art Label."
"Celebrating the 25th anniversary of its ongoing Art Labels campaign, Beck’s is presenting the best graphics which appeared on its limited edition bottles over the past two and a half decades. The exhibit dubbed ‘Beck’s Art Crawl’ and is rolling out at eight pubs across East London from April 11 through April 28, unveiling the archive of bespoke label artworks by celebrated international artists including Tracey Emin, Jeff Koons, Bruce McLean, Richard Long, Tim Head, Tony Oursler, Tim Noble & Sue Webster and Roderick Buchanan."
"The brand also invites its fans to join the celebration in two ways—by dropping in on the participating pubs or creating their own imagery. They can visit the venues, where the graphics are on display (each of the pubs features one art label), and win limited edition prints by iconic artists as well as one of 150 bottles of Beck’s beer. In addition to this, beer fans who check-in to these locations via Facebook will be able to listen to exclusive new audio interviews with the artist, who created the labels."
"Beck’s thinks about the future as well, and is viewing to expand its collection of art visuals. The brand is inviting aspiring students from the UK’s leading art colleges to come up with their own unconventional designs for a new Beck’s Art Label. If their creations will be really worth it, the young artists will have them painted on Saturday, April 16. They can submit their works to the the Beck’s Vier Facebook page, and in a few days the contestants will be shortlisted by the brand to only six—the winning designs will be taken to a wall on Great Eastern Street, Shoreditch, by leading art collective End of the Line during the Art Crawl LIVE event.
In addition to this, Beck’s is also inviting photographers to register as groups of 2-4 members and participate in the Shoot Experience event on April 16 by creating their own labels inspired by the labels’ graphics and the streets of London, In the end of the day, the stills will be judged, and each member of the winning team will receive a limited edition print of the Art Label artwork of their choice plus a limited edition print of Douglas Gordon‘s Art Label."
Morgans Hotel Group - Mini Bar - Conversation Starters
Although not a new concept, a really nice execution.
Monday, April 4, 2011
Monday, February 28, 2011
Age Your Own Whiskey Kit
http://www.woodinvillewhiskeyco.com/products/age-your-own-whiskey-kit/
"The Age Your Own Whiskey Kit includes two 750 ml bottles of 110 proof White Dog un-aged whiskey, a 2 liter aging barrel, pouring funnel, two tasting glasses, and step-by-step instructions. Because of the small barrel size, the aging process is significantly accelerated with nicely aged whiskey available in 3-6 months (you be the judge!). Aging barrel can be refilled and reused 5+ times."
"The Age Your Own Whiskey Kit includes two 750 ml bottles of 110 proof White Dog un-aged whiskey, a 2 liter aging barrel, pouring funnel, two tasting glasses, and step-by-step instructions. Because of the small barrel size, the aging process is significantly accelerated with nicely aged whiskey available in 3-6 months (you be the judge!). Aging barrel can be refilled and reused 5+ times."
Tuesday, February 22, 2011
Saturday, February 19, 2011
Wednesday, February 16, 2011
Tuesday, February 15, 2011
Monday, February 14, 2011
The $22,000 Martini
The Ritz-Carlton in Tokyo is offering up a unique Valentine Day special: The Diamond Martini. It's Grey Goose a hint of lime, stirred and shaken over ice, with a one-carat diamond as a garnish. And right now it'll run you 1.8 million yen (or about $22,000). And for those wondering, they've sold four of them since 2007.
Friday, February 11, 2011
Thursday, February 10, 2011
Beer Market
Beer Market: Where you bid for your brew
The Everywhere else in Asia, a cold brew can be bought for as little as $1 ($1.28). But not so in Singapore where a single beer can set you back $20 at certain upscale bars.
Enter Beer Market with its welcome "buy low, drink high" mantra.
A popular beer did once reach S$100, but most of the time this method creates cheaper drinks.
Prices are updated every half an hour and hopefully the beer selected does not get too popular before the order is registered.
This is possibly the only place in Singapore where one prays for a market crash.
While prices can start as low as S$7, expect to pay between S$12 and S$14 for a Stella Artois beer. Do keep an eye out though as there has been an instance where a beer shot up beyond the S$100 mark.
Don't wait too long to bid on that pint as it may cost you.
Just head down with the sole purpose of buying a beer for less than you would next door.
Wednesday, February 9, 2011
Chikutan Sticks
"A Sort of Coal product, Chikutan Sticks are a white charcoal made from Japanese bamboo. White charcoal is naturally activated by a controlled burning process based on traditional Japanese methods. Use it to stir your beverages and the charcoal will absorb impurities in alcohol or tea for a pure taste. Chikutan sticks are popular in high-end Japanese bars. Before use, rinse the stick under boiling water. The Chikutan stick is fragile, handle it like porcelain." $ 25.00
Monday, February 7, 2011
Amstel Light article from promomagazine.com
Amstel Light Taps Jagtag for First 2-D Code Campaign
To enter, players who are over 21 can take a picture of the Jagtag code with their cell phones. If they’re AT&T or Verizon customers, they can simply text the picture to short code 524824; otherwise, they can email the picture to Amstel@jagtag.com. In reply entrants will get a message asking them to input their date and year of birth.
“Partnering with Jagtag helped us to create an innovative mobile marketing campaign that targets the right audience in the right place with a great prize in the Southeast region ahead of burger bash,” Amstel light brand director Amanda hawk said in a release. “We wanted to build excitement in the region and around the event to encourage supporters to become a part of the fun.”
Unlike smartphone scanning apps that compel users download software to phone devices, the content to Jagtag’s scannable 2-D codes is hosted on jagtag’s own servers. Proprietary technology allows those servers to do a visual scan of incoming codes and associate them with the correct marketing message, which allows Jagtag to extend its 2-D campaigns to the non-smart feature phones still used by a majority of the U.S. mobile market.
The Food Network South Beach Wine & Food Festival, sponsored by Food & Wine magazine, is a four-day event showcasing the talents of numerous national and global wine producers, chefs and culinary celebrities. Celebrating its 10th anniversary, the annual festival raises funds to benefit the teaching restaurant at Florida International University’s School of hospitality & Tourism Management.
Bacardi article from Promomagazine.com
Bacardi Pushes Leading Brands to Pull Others Along
The campaign, called “Mix & Share,” uses holiday entertaining tips, food pairing and cocktail recipes that often require multiple Bacardi brands to encourage more than one purchase. For example, “Cozy Coffee” calls for 1 part tequila Cazadores and 1 part Disaronno liqueur and 4 parts coffee.
“The more you can combine that power you’ll get a halo effect over smaller brands,” says Mary Perry, president of Ryan Partnership Wilton, which is handling the promotion. The agency is AOR for Dewar’s, Bombay Safire and the Prestige brands, and also conducts project work for Bacardi USA.
Here’s a look at the components of the campaign:
A partnership with the well-known food authority “Food & Wine” magazine adds credibility to the program by providing its 925,000 readers with Bacardi- entertaining tips. The first seven pages of the November/December holiday issue are dedicated to a “Mix & Share” advertorial. A 24-page “Mix & Share” holiday entertainment guide ships with each issue and also appears in “Food & Wine’s” iPhone and iPad apps. Celebrity chef and “Food & Wine” contributor Gail Simmons is the face of the campaign online and in print.
A cause component is relevant to the more than half of adults reported to respond to cause marketing and the 86% of consumers likely to switch brands when a product is associated with a good cause. Even more good news, about a quarter of consumers would pay 10% more for a product that supported a cause they cared about.
Bacardi chose to partner with the United Service Organization (USO) Charity that benefits service members and their families. The charity is integrated in all digital elements, the “Food & Wine” advertorial and the entertainment guide. Consumers participate by “Mixing & Sharing” a cocktail via the “Mix & Share” Facebook page. For each cocktail mixed and shared, Bacardi USA donates $1 up to $75,000. A media buy on Google and Facebook, as well as URL placements in print and retail elements help drive consumers to the Facebook page where Simmons offers a video introduction to the program. The 24-page entertainment guide can also be downloaded as can a $10 mail-in rebate or instant coupons.
“At this very competitive time of the year, it’s important to demonstrate value to the consumer,” Perry says.
On the mobile front, Bacardi USA introduced a new interactive iPad app that is demonstrated by brand reps at off-premise experiential events. Shoppers can view entertaining tips, recipes and videos, download and submit rebates up to $45 and learn about the USO program and Facebook page. A 4-bottle carrier is offered as a gifting option.
“The iPad is so much more interactive and shows the Bacardi brands to be a current and contemporary brand,” Perry said.
On mobile phones, two “Food & Wine” apps take over the loading page and push ads on transition pages while content is loading.
In stores, case cards, banners, posters and pole toppers draw attention to the promotion and merchandising displays. Very limited sampling is taking place.
“It’s really about the power of presence in the store environment, if you can have a bigger footprint, you are going to get more attention and leverage more equity than if you have a single brand on display,” Perry said.
Sunday, February 6, 2011
Wednesday, February 2, 2011
Stella Artois - La Societe
"The invitation-only private members’ society that rewards your lifestyle. La Société Stella Artois is a rewards society for individuals who share a desire for Stella Artois and the finer things in life. Among other benefits, members may gain access to exclusive parties as well as chances to win once-in-a-lifetime travel experiences."
Saturday, January 29, 2011
Friday, January 21, 2011
Absolute Elyx
From press release: "
Inspired by 500 years of vodka making expertise, ABSOLUT has spent the last decade inventing a new vodka. Crafted from hand-selected estate wheat, and blended with soft and naturally filtered water, ABSOLUT ELYX is a true expression of quality. It is a small-batch vodka, produced according to craft techniques, in an authentic 1929 copper rectification still. The result: a handcrafted super premium vodka with an elegant, silky texture."
Inspired by 500 years of vodka making expertise, ABSOLUT has spent the last decade inventing a new vodka. Crafted from hand-selected estate wheat, and blended with soft and naturally filtered water, ABSOLUT ELYX is a true expression of quality. It is a small-batch vodka, produced according to craft techniques, in an authentic 1929 copper rectification still. The result: a handcrafted super premium vodka with an elegant, silky texture."
Subscribe to:
Posts (Atom)