Thursday, April 14, 2011

Corona Light - Corona Light Party Mashup

damn, they almost ruined that song for me. that was a close one.

Bacardi - Manifesto

cool animation.

Carlsberg

bleh. But must've been a fun shoot!

Coor's Light - Search for the Coldest

Article from Popsop

Coors Light® has launched a national competition for the Coldest MC in America. ‘Search for the Coldest’ gives the next generation of MCs a once-in-a-lifetime opportunity to showcase their skills online, in the studio, and before large crowds.

Aspiring MCs can upload their best original track to www.searchforthecoldest.com by May 1 to join the online campaign where fans will vote their favorites into a semifinal round. The top winners from four geographic regions (North, South, Midwest and West) will open for N.E.R.D. and Pac Div during the ‘Search for the Coldest’ tour in Atlanta, New York City and Baltimore. Tickets will not be sold for these events but consumers can win tickets through radio and on-premise promotions.









Grammy-award winning producer and songwriter Bryan-Michael Cox, and DJ Khaled, producer, radio personality and founder of We the Best Music Group, will join Pac Div to judge contestants leading up to the final round. In addition to earning the title of ‘Coldest MC 2011,’ the winner will open for N.E.R.D. and Pac Div on July 2 at the Coors Light event during the ESSENCE Music Festival weekend, in New Orleans.

Universal Music Group (UMG), the world’s leading music company, partnered with Coors Light on the ‘Search for the Coldest’ program to provide this opportunity with artists N.E.R.D. and Pac Div. UMG is also providing the winner with $10,000 of studio time to record a new track.

Coors Light fans who aren’t MCs can also take part in ‘Search for the Coldest’ through a fan appreciation sweepstakes. Music lovers who vote for their favorite performers online at www.searchforthecoldest.com may enter to win more than $50,000 in prizes. Daily prize giveaways include Universal Music Group music downloads for exclusive tracks, T-shirts, MP3 players, headphones. Five lucky voters will receive airfare and hotel accommodations for two to the 2011 ESSENCE Music Festival, July 1-3, in New Orleans.

Beck's Art Crawl - 25th Anniversary

Article from Popsop

"Celebrating the 25th anniversary of its ongoing Art Labels campaign, Beck’s is presenting the best graphics which appeared on its limited edition bottles over the past two and a half decades. The exhibit dubbed ‘Beck’s Art Crawl’ and is rolling out at eight pubs across East London from April 11 through April 28, unveiling the archive of bespoke label artworks by celebrated international artists including Tracey Emin, Jeff Koons, Bruce McLean, Richard Long, Tim Head, Tony Oursler, Tim Noble & Sue Webster and Roderick Buchanan."











"The brand also invites its fans to join the celebration in two ways—by dropping in on the participating pubs or creating their own imagery. They can visit the venues, where the graphics are on display (each of the pubs features one art label), and win limited edition prints by iconic artists as well as one of 150 bottles of Beck’s beer. In addition to this, beer fans who check-in to these locations via Facebook will be able to listen to exclusive new audio interviews with the artist, who created the labels."














"Beck’s thinks about the future as well, and is viewing to expand its collection of art visuals. The brand is inviting aspiring students from the UK’s leading art colleges to come up with their own unconventional designs for a new Beck’s Art Label. If their creations will be really worth it, the young artists will have them painted on Saturday, April 16. They can submit their works to the the Beck’s Vier Facebook page, and in a few days the contestants will be shortlisted by the brand to only six—the winning designs will be taken to a wall on Great Eastern Street, Shoreditch, by leading art collective End of the Line during the Art Crawl LIVE event.

In addition to this, Beck’s is also inviting photographers to register as groups of 2-4 members and participate in the Shoot Experience event on April 16 by creating their own labels inspired by the labels’ graphics and the streets of London, In the end of the day, the stills will be judged, and each member of the winning team will receive a limited edition print of the Art Label artwork of their choice plus a limited edition print of Douglas Gordon‘s Art Label."

Morgans Hotel Group - Mini Bar - Conversation Starters

Although not a new concept, a really nice execution.









Johnnie Walker vintage ad

No hangover, huh?